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| Headed by a circulation executive with
over 35 years hands-on experience in consumer, special interest, and
b-to-b marketing, promotion, fulfillment, and management, this company
is ready to assist publishers of small circulation or start-up magazines
who want insight into the complex interrelationships that are inherent
in the effective and profitable management of newsstand distribution and
subscription growth, or wish to have their staffs introduced to
state-of-the-art concepts. |
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Newsstand distribution and sale |
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Subscription promotion, fulfillment, and management |
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Contract evaluation, and negotiation |
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Circulation budgets, modeling, and accounting |
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Postal rules and regulations |
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ABC/BPA relations |
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Subscription distribution economies |
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Money-saving and response improvement techniques |
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Supplemental circulation income opportunities |
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Merge/Purge and other mailing list refinement processes |
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Package/insert copy and design specs |
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| To schedule a no-obligation initial interview to explore areas of concern or curiosity, email RMarzella@RCMarzellaAssoc.com or call Toll-Free (877) 216-4041 or (818) 424 9546. |
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